Business development strategies
SHAPING YOUR SALES STRATEGY
It’s important to Guest Expert that any sales strategy is personally designed and tailored to assist you in meeting your specific business and sales objectives whilst maintaining the desired return on investment.
We will work with you and your team to understand your current sales strategy, establish short and mid term objectives and expectations, and build a sustainable profitable multi-channel model that is sensitive to each channel’s role and that will be utilised to drive the business towards achieving your sales targets and longer term ambitions.
Get in touch to discuss your requirements.
SPECIALIST CHANNEL MANAGEMENT EXPERTISE
We offer you access to over 25 years of first hand industry experience spanning TV home shopping, pharmacy and chemists, department stores, stand-alone brand stores, spa & treatment rooms, digital and mail order shopping, electrical retailers, and the Grocers. We also have international TV Home Shopping experience and contacts in the US, Germany, Italy, and Australia. Plus a network of fellow experts who are incredibly talented and well connected.
Get in touch if you would like specific guidance and advice on how to build your business in any one or a combination of these channels.
CONVERTING & KEEPING CUSTOMERS THROUGH MULTI CHANNEL ENGAGEMENT
It’s easy to take a short term approach to hitting sales targets by employing tried and tested promotional mechanics without always considering the longer term implications of brand erosion, customer engagement, and customer life. At Guest Expert we understand how to blend both the initial draw for the customer with customer ‘stickiness’ to ensure that they keep returning to your brand(s) and importantly continue shopping multi-channel. We know (first hand!) that the more prolifically the customer shops across channels the more difficult it is for them to leave those brands. We have a bathroom cabinet, wardrobes, and cupboards full of ‘stuff’ to prove it!
Get in touch if you’d like to learn more about how we can assist you in applying this knowledge to your business.
WINNING SALES WHILST BUILDING CUSTOMER ADVOCACY
In this world of social commentary a second’s slip of service standards can mean more than a moment of misery. Once it’s out there, it’s viral.
We will work with your customer facing teams to show them how best to achieve their sales and transactional key performance indicator targets (KPI’s) without the need for hard and aggressive selling techniques. We can also, as appropriate, educate internal teams in how best to support this and utilise the affect of delivering positive service excellence to increase customer brand advocacy, sales, and reduce costs.
Get in touch to talk about the opportunities.